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OUR STORY

The fusion of freedom and wildness, the collision of mystery and nature.

WHO ARE WE?

BLACKDEER was established in 2008. Deer symbolizes spirituality, nature, wisdom, and purity, representing the brand's pursuit and longing for the beauty of nature, aligning with the spirit of outdoor activities and exploration, and attracting people's interest in outdoor life and exploration.

OUR VISION

We are a company specializing in the research and development of outdoor equipment. We are committed to providing the most cost-effective professional outdoor camping equipment for outdoor enthusiasts worldwide. Our quality, materials, craftsmanship, functionality, etc., are on par with other top brands, but we offer even better value for money, making our products more accessible to a wider range of outdoor enthusiasts. We hope to change the perception of camping as a high-threshold activity among ordinary consumers through our brand.

OUR INNOVATION STRATEGY

At the inception, Mr. David introduced the concept of "refined camping lifestyle".In 2022, BLACKDEER launched the "Camping Advancement" strategy.It aims to become the preferred camping equipment brand for advanced outdoor enthusiasts. We firmly believe that well-designed equipment can enhance the overall experience of outdoor adventures and bring a better outdoor life to consumers in the US market.

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SOCIAL RESPONSIBILITY

For BLACKDEER, outdoor camping is not just a singular activity but a way of life with family and friends.We aim for every product to minimize waste and be recyclable when it can no longer be used. We advocate for protecting nature even while adventuring, as living harmoniously with nature is an integral part of our journey.

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